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One of the most difficult things facing those who are responsible for digital marketing is the proving of Return on Investment (ROI). It is relatively straightforward to show activity and outputs like number of followers and incremental awareness and profile …

Top Ten Tips for Controlling your Social Media 1. Dedicate specific time each day and every day. This is part of your working life not an addition to it 2. Think about checking your social media when you check your …

Digital marketing dashboards for checking your website and social media come in all shapes and sizes. Here we share some of the best that we believe provide a cost effective and sometimes innovative insight into your online activity. It is…

You will have data inside your business from existing customers, market research and sales figures. These may have geography attached to them in terms of postcodes, addresses or regions. If you capture market segment or demographics as well as sales, …