Digital marketing dashboards for checking your website and social media come in all shapes and sizes. Here we share some of the best that we believe provide a cost effective and sometimes innovative insight into your online activity.
It is important to not use every feature in every dashboard but rather to create a set of questions that you need to answer and then look deep into the dashboard information to turn that data into intelligence that can better inform your decision making.
Digital Dashboards for Website Analytics
Dashboard to Help Lead Generation
Indexing Your Social Influence
Monitoring Your Social Mentions
Integrated Social Media Dashboards
The effective combination of some of these dashboards should provide the detailed digital analytics that you can use to turn the information into intelligence that will help you to continuously improve your digital marketing activity.
If this intelligence can inform you along the full length of your customer journey and sales and marketing conversion funnels you will be well placed to deliver great return on investment of resource for your organisation.
5 benefits of using a social media dashboard:
Let’s be honest. How many times have you logged in on Facebook to schedule posts on your business page only to find yourself lost in the sea of posts after 30 minutes? And suddenly, you realise you haven’t retweeted something you were meaning to. You rush to Twitter and the same story repeats. A dashboard will save you ton of time. Because on its own, each social media platform can be a time-suck. With a dashboard, you are keeping things in perspective.
You want to keep a tab on what your competitors are upto. Who’s talking about them? Who’s following them? How’s their engagement? All tracking-related questions that you can answer with simple search inside the tool.
Only a few social networks allow you to schedule your content. It’s a headache to go inside each account and schedule every post manually. Granted, networks like Twitter operate in “real-time” but you can’t be online all day long. Plus, no one likes being bombarded with string of posts within a given span of time, so scheduling is a smarter way to be present without really being there. A dashboard comes to rescue!
You’ve probably wondered: What type of posts are a “hit” with my audience? Which ones get the most shares and engagement? How do I get more leads through social channels? Thankfully, with a dashboard, you can stop the guesswork. By seeing what your audience clicked on, you can fine-tune into what your followers enjoy. Dashboards make it easy to analyze everything at once.
Most dashboard tools will allow you and your team members to collaborate. You can also divide roles and duties and allocate social media tasks to each member so you know who’s accountable. Works like a charm especially when you’re remotely-based.